If something is free, it’s because you are the product

I’ve said it before and considering the number of people whining about changes to Twitter, advertising on Facebook, updates to your iPhone or any other changes to a digital platform, blah blah blah, over the past week, I feel a need to say it again…

If something is free, it’s because you are the product.

If you don’t like it, you can leave. You have the choice. Now, stop complaining please.

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2 responses to “If something is free, it’s because you are the product

  1. But does everyone really have a choice? For certain age groups, not having a Facebook presence would almost be a self-inflicted exile.

    Surely there is some merit to complaining. Facebook needs your information (as you say, we are the product), so surely they cannot afford to upset their users. If users complain vocally, then FB are more likely to address the issues. Whether you directly pay or not is immaterial.

    However, I agree with what you are alluding to: The privacy issues, advertising etc. should not really come as a surprise, as how do you expect them to make their money?

    Your main observation is, of course, correct. What I find interesting: If it weren’t free, I doubt FB would garner much interest. In reality, most of what occurs on FB is banal, but, because it is free, we are happily involving ourselves in the nonsense and freely offering personal information.

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