Hip to be square(d)

I’ve always taken my professional development seriously. For any professional working in a fast paced digital environment, it is crucial that you constantly adapt, evolve, learn and develop. So, over the past 12 months, I’ve been looking around for another course that could potentially help my professional development.

Now, I graduated with a diploma in Digital Marketing from the IDM in 2011 and have continued my development by completing the IDM CPD each year following my graduation. Personally I wasn’t keen on doing something as long as the diploma, and I found that the majority of short courses were too specialist, and ultimately not really suited to my long term career aspirations. Additionally, the majority of courses are out of date before you begin them, as the curriculum is fixed, not flexible. 

Then I heard about Squared Online, by Google.

Squared Online is a 6 month course on digital leadership, developed by Google and certified by the Institute of Practitioners in Advertising (IPA), in 2011 to provide an educational programme that moved at the speed of technology, not education, with the intention of developing the sort of person that any digitally focused business wants on their team. Which is exactly what I’m looking for from a course. So, I applied. And was accepted.  The course is fairly exclusive, with only 30 people taken on the course every 6 months. Add in my slight change in career direction, taking my digital skills from in house to agency side (more on this later), over the next 6 months I’ll develop into a real change agent within the industry, learning from the very best both professionally and academically.

Naturally, something like this doesn’t come easy. I’m expected to dedicate 10 hours a week to get the most out of the course. Honestly, I think that this is a small price to pay, considering what I’ll be learning over the next 6 months…

Google Squared


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